The Redemptive Business: A Playbook for Leaders

The Redemptive Business: A Playbook for Leaders

Praxis Labs

“The Redemptive Business: A Playbook for Leaders” by Praxis Labs offers a new perspective on how we view business. We know that running a business in an exploitative manner is wrong, so we aim to operate ethically.

However, the Playbook encourages us to move beyond simply trying to be ethical and guides us in running a business that is redemptive, that positively impacts society and allows people to flourish. This involves developing “products, services, and experiences that genuinely benefit our customers, their communities, and the world; and thoughtfully minimise downside consequences.”

The booklet is divided into three sections: Redemptive Strategy, Redemptive Operations, and Redemptive Leadership.

It serves as a helpful starting point to consider ways in which you can make small, but significant changes in your business. These changes can transform your business into a genuine force for good in society.

You can read a portion of the Playbook online or purchase a hard copy at https://redemptivebusiness.com/