Africa Is Not A Country is an enlightening exploration of Africa’s diverse cultures, that debunks some of the longstanding myths about this continent. Faloyin’s detailed research, insightful analysis and heartfelt storytelling offer a nuanced perspective, highlighting the vibrant tapestry of experiences that together capture Africa’s true essence.
In the short but concise book, the authors Leke, Chironga and Desvaux give us an overview of the business context that is Africa. Using the metaphor of the giant baobab tree which provides much more than just shade to the communities around it, they present the idea of big business in Africa as having the potential to enliven local economies, thereby contributing to wages, taxes, innovation and productivity.
The Prosperity Paradox reveals why so many investments in economic development fail to generate sustainable prosperity, and offer a disruptive solution for bringing about lasting positive change. “What if we considered this problem through a different lens? What if, instead of trying to fix the visible signs of poverty, we focused instead on creating lasting prosperity? This may require a counterintuitive approach to economic development, but one that will cause you to see opportunities where you might least expect them.”
A refreshing read that builds a strong case for harnessing the power of business to solve global problems – and for the difference that one individual can make.
